CASE STUDY
Google Shopping Campaign — Light Keepers Bookstore
Built and managed a high-efficiency Google Shopping campaign with optimized product feeds and real-time performance tracking.
ROLE & CONTRIBUTION
Lead Engineer & Designer
YEAR & STATUS
2025–2026 • 100% APPROVED
TECHNOLOGY STACK
ENGINEERING HIGHLIGHTS
Architectural decisions, features built, and commercial optimizations:
- ✓Delivered 1.04k clicks, 2.61k impressions at an average CPC of $0.15 over the campaign period.
THE CHALLENGE & PROBLEM
Needed a scalable customer acquisition channel for niche book titles with low cost-per-click and high search intent.
STRATEGY & IMPLEMENTATION
Cleaned product titles with keyword-rich attributes, negative keyword lists, custom label bidding buckets, and conversion pixel tracking.
VERIFIED RESULTS & IMPACT
Delivered 1.04k clicks, 2.61k impressions at an average CPC of $0.15 over the campaign period.
COMMERCIAL VALUE DELIVERED
Engineered with high performance metrics, zero-dependency Liquid sections, mobile-first checkout ergonomics, and high conversion copy.