CASE STUDY
Merchant Feed & Campaign Optimization
Ongoing feed auditing, product attribute cleanup, and Shopping campaign optimization maintaining high optimization score (89.9%).
ROLE & CONTRIBUTION
Lead Engineer & Designer
YEAR & STATUS
2025–2026 • 100% APPROVED
TECHNOLOGY STACK
ENGINEERING HIGHLIGHTS
Architectural decisions, features built, and commercial optimizations:
- ✓Maintained 89.9% Google Ads optimization score and steady low-cost traffic generation.
THE CHALLENGE & PROBLEM
Feed attribute errors, missing GTINs/MPNs, and inefficient ad spend on non-converting SKU variations.
STRATEGY & IMPLEMENTATION
Standardized feed taxonomy, resolved item-level warnings in Merchant Center, and implemented automated rule-based bid strategies.
VERIFIED RESULTS & IMPACT
Maintained 89.9% Google Ads optimization score and steady low-cost traffic generation.
COMMERCIAL VALUE DELIVERED
Engineered with high performance metrics, zero-dependency Liquid sections, mobile-first checkout ergonomics, and high conversion copy.